Course Goals

COURSE GOALS: to give advanced GD students an opportunity to expand the kind of thinking we use in graphic design (that is, the ideation that goes into the development of visual lan-guage)—into a more spatial, physical, public or environmental realm. Graphic designers often approach complex multi-layered and multi-facet-ed content with an intention toward condensing and translating. We attempt to make complex ideas into accessible, clear, available, and digest-ible information (message/story/narrative). In this class, we will attempt to use the same muscles, but will work to express meaning in more spatial settings. We will learn to invent and express through the possibilities of insertion, intervention, subversion or expansion. Addition-ally, students will be expected to do a certain amount of research and reading as content is developed and understood.

Train time table from Germany. Copyright dogmouth.net

Train time table from Germany. Copyright dogmouth.net

Type 2 Required Reading.

Type 2 Required Reading.

Some thoughts to consider as we get started:

“People who love ideas must have a love of words. They will take a vivid interest in the clothes that words wear.” - Beatrice Warde

“Perfect typography is certainly the most elusive of all arts. Sculpture in stone alone comes near it in obstinacy.” Jan Tschichold, Homage to the Book, 1968

“Each letter should have a flirtation with the one next to it.” Mac Baumwell

“Writing is not a series of strokes, but space, divided into characteristic shapes by strokes.” Gerrit Noordzij

from http://typophile.com

Lauren Sun, Hitchcock’s Type 2. Type Designer Plates.

Lauren Sun, Hitchcock’s Type 2. Type Designer Plates.

Hitchcock’s Type 2 class.

This is the blog for our Spring 2010 Type 2 course. It will be as useful as you make it. This is where we can record and share links, interests, names, information, events, etc.

letterform combo, M. Konar, Type 2 2007

letterform combo, M. Konar, Type 2 2007

Course Goals

COURSE GOALS: to give advanced GD students an opportunity to expand the kind of thinking we use in graphic design (that is, the ideation that goes into the development of visual lan-guage)—into a more spatial, physical, public or environmental realm. Graphic designers often approach complex multi-layered and multi-facet-ed content with an intention toward condensing and translating. We attempt to make complex ideas into accessible, clear, available, and digest-ible information (message/story/narrative). In this class, we will attempt to use the same muscles, but will work to express meaning in more spatial settings. We will learn to invent and express through the possibilities of insertion, intervention, subversion or expansion. Addition-ally, students will be expected to do a certain amount of research and reading as content is developed and understood.

Train time table from Germany. Copyright dogmouth.net

Train time table from Germany. Copyright dogmouth.net

Type 2 Required Reading.

Type 2 Required Reading.

Some thoughts to consider as we get started:

“People who love ideas must have a love of words. They will take a vivid interest in the clothes that words wear.” - Beatrice Warde

“Perfect typography is certainly the most elusive of all arts. Sculpture in stone alone comes near it in obstinacy.” Jan Tschichold, Homage to the Book, 1968

“Each letter should have a flirtation with the one next to it.” Mac Baumwell

“Writing is not a series of strokes, but space, divided into characteristic shapes by strokes.” Gerrit Noordzij

from http://typophile.com

Lauren Sun, Hitchcock’s Type 2. Type Designer Plates.

Lauren Sun, Hitchcock’s Type 2. Type Designer Plates.

Hitchcock’s Type 2 class.

This is the blog for our Spring 2010 Type 2 course. It will be as useful as you make it. This is where we can record and share links, interests, names, information, events, etc.

letterform combo, M. Konar, Type 2 2007

letterform combo, M. Konar, Type 2 2007

Course Goals
Some thoughts to consider as we get started:
Hitchcock’s Type 2 class.

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